During the past months, we have conducted multiple dialogues with various industry stakeholders including the public sector in India and have analyzed numerous reports in public domain as well as the consumer study conducted by WRI India in Bengaluru.  Objective of the report is to find the business in highly hyped electric mobility in India. Partners of the report were Ensto Oy, L7 Drive Oy and Tekes/Business Finland.


Finding the route to revenues in electric and new  mobility

India is facing an enormous mobility transformation on during the next decade. In the coming 12 years, the country aims to ban the sales of internal combustion engine (ICE) vehicles and only allow electric vehicles in the market. Political leaders in many states in India have taken determined actions in terms of policies and development of the public transportation systems to achieve this goal. The private sector has drastically changed its voice towards a more positive and supportive tone in the past year.


Identifying where is the money

  • Productivity

  • Business models and earning logic

  • Consumer needs and propensity to pay


  • Vehicles

  • Charging /battery swapping infra

  • Services

  • Regulation and standardisation

Specifying how to

  • Starting from most promising services

  • Minimum Viable tech & business infra

  • Business (eco)systems, business case and digitalisation


Enormous consumer demand for low cost services

Consumer demand

  • 600 Million urban citizens by 2030

  • 71% Metro Users demand better first / last mile feeders

  • 81% Metro Users would tolerate 20% increase of cost

  • 98% Potential Metro users willing to switch if better e2e

Business opportunities

  • 12B USD per annum if half of the trips include first mile with Rs 10 ticket

  • Over 7% of India’s GDP comes from automotive industry

  • 40% Growth rate in new mobility services

  • 300B USD domestic opportunity of 3.500 GWh battery capacity in 2017- 2030

  • 330 Million barrels oil per day (BP June 2017) —> domestic solar


Roadblocks as of today

Charging of the vehicles

Ca. 500 charging points in entire India (Feb 2018)

234 community charging points in all India.
Several pilots by various consortiums added as estimate.
Proper planning as part of urban and traffic planning as well as the transport service planning still in early phase.

Cost of vehicles

30 000 km a year makes the business case for commercial use.

Range optimisation becomes a key factor in planning the whole transportation infrastructure.
In private use, the reach for daily commuting in average OK. TCO and resale value still seen as issues.

Uncertainty and missing actions

Transport minister Gadkari, in a press conference on 16 February, said that the government will not formulate an electric vehicle policy and no further incentives will be accorded to the industry other than the existing ones.
After the statement ministry of heavy industries issued a press release saying, “Department of Heavy Industry is working for formulating the National Automotive Policy for holistic development of automobile sector in India.”


Download 'Route to Revenues' report for free  

The 50-page report is the outcome of the analysis of the route to the revenues and business, technology and regulatory enablement of new electric mobility in the Indian market. The substance of the report has been collected from public domain sources, from numerous dialogs with the industry stakeholders from public to private and academia as well as the research companies who have either provided raw research data or verification on of the findings.

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Collaboration and innovation needed in all parts of the ecosystem to tap the potential of the new mobility in India.


Sincere thanks for companies which have funded this report


FL7 Drive, a Finnish technology company specialised in developing electric powertrain solutions for global vehicle and mobile machinery markets.


Ensto supports a secure and reliable EV charging infrastructure for all scenarios. Whether your interest is in public EV charging, commercial business, or by building a loyalty program around EV charging.


Business Finland creates new growth by supporting companies to go global, as well as funding innovations. The organisation is formed through the merger of Tekes and Finpro.


Contact us to hear more


Ulla Koivukoski
Head of Avanto Ventures India
+358 40 048 1870
+91 9773709316
skype: ulla.koivukoski


Ravikiran Annaswamy
Avanto Ventures India
+91 99002 38926


Muralidhar Somisetty
Avanto Ventures India
+91 96119 22116


Siddharth Sreenivasan
Avanto Ventures India
+91 88849 50333